Purple Rock Coaching

Escape the daily grind

Find the work that you love and reinvent your career with Purple Rock Coaching.

*The Daily Grind 

Being caught in an unfulfilling job that wears you down.

I will help you transform your career, so you can do the work you love.

Hi, my name is Joanna, founder of Purple Rock. I am so happy you are stopping by on my website. I am a certified Life Coach based in Zurich, Switzerland. 

With more than a decade of experience in the corporate world, I know what it feels like to be unfulfilled in a job. I have been there. AND I have worked myself out of it successfully. I do what I love and I could not be happier with the decision to pursue my passion and purpose coaching. 

I serve my community in 3 ways


Writing a weekly newsletter (The Weekly Boost) which is packed with strategies and tools for more happiness at work and in life.


1:1 Coaching - supporting millennials in finding their purpose and turning it into a viable lifestyle, so that they can escape the unfulfilling jobs.

Strategic Consulting

I help companies create a culture in which employees are more engaged and happy for a better bottom line and increased innovation.

Jumpstart your Career Fulfillment Quest

...in 3 simple steps that you can do today!

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    How I can help you

    Find your purpose

    Finding the work that you love is much easier than it seems with the right support and framework.

    Reinvent your career

    Once you have discovered the work that you love, it's time to create an action plan that is financially viable and prepares you for your transition.

    Start your own business

    If you discover that you would rather found your own venture, I will support you so you can take the leap with confidence.